Me too. Recently I have been admiring how much entrepreneurs, artists, and small nonprofits have in common: limited people power, grassroots marketing, the need for relationship building, and a lot of heart.
How do we use our limited resources to reach our goals and create success stories?
In both a small organization or a personal business each of your supporters, colleagues, and clients represents an opportunity for growth. This is why so many leaders embrace a business approach that focuses on relationship building including: high quality customer service, personalized communication, and channels for feedback.
Many tools that we use to facilitate relationship building today are technology driven. A strategic combination of email, social media, website, and mission-driven content supports our face-to-face efforts to create connections with our most important stakeholders.
My professional background is a tangled mix of business and nonprofit organizations, and early on I gravitated to arts and performing arts organizations. While, I don't perform anymore outside of karaoke night, I just seem to "fit" better where creativity and people driven missions are pursued. And the best "for profit" teams I have worked with have a passion for what they do and they people they serve. Passion lends itself well to a people-focused, grassroots, marketing strategy. A deep level of dedication and zeal emanates naturally from the people in these organizations and can be captured and shared with social marketing.
Have you had an experience where you truly feel you captured your enthusiasm for your work in a communication? Share below in the comments.