Social media has become a platform for greatness if you know how to harness it. Apply your creative approach to increase engagement with your audience.
If you’re considering taking your business or arts practice to the next level using social media, you’ll be happy to know that you don’t have to be an expert in the marketing field to get the results you need.
The fact is, a booming business’s success secret lies in its marketing. I know, I know, there’s not many of you who actually revel in the process of setting up a content strategy equipped with a social media calendar and a digital marketing plan. “Leave it to the social media experts,” you say. But what if I told you it isn’t the headache you think it is?
Social media has become a platform for greatness if you know how to harness it. It takes a unique and creative approach (which most of you already naturally have) specifically designed for each platform, account, and its audience.
Social media has become a platform for greatness if you know how to harness it. It takes a unique and creative approach (which most of you already naturally have) specifically designed for each platform, account, and its audience.
For example, a performance company with a young target market may find that their Instagram images and links yield the greatest conversion rates when compared with their tweets on Twitter. However, a museum marketing their full collection may find their greatest results on Facebook when able to direct their posts to a wider audience with full descriptions, images, and link capabilities.
So that’s great and all. What, exactly, should I do?
Anyone remember that old saying of “think outside the box to be more creative”? I’m telling you to get back in the box! Seriously. Crawl back into that tight space and start thinking like everyone else does just for a second here. If you’ve worked in advertising, you’ll already know that your main aim (aside from being innovative, exciting and new) is to make the viewer feel comfortable. And that’s it, that’s the big digital marketing secret that all social media experts have hacked and made their primary go-to consideration when brainstorming content for their target audience.
I’ve got them eating from the palm of my hand–now what?
You’ve got your audience’s attention; you want to close the deal. How do you go about making it happen? Provide enough information that they never have to search for it. Not providing the simple information that a reader needs to make a decision to try you out is a common mistake that I see on websites and ticketing pages. Conversion rates are often based less on information and more on user experience. UX (user experience) is one of the primary reasons viewers go for the deal, or don’t go for the deal. Concentrate on making your user experience as native to your audience as you can possibly get it.
So you’re saying being a social media marketing expert is all about socializing and relationship building?
Exactly! Get to know your audience on a personal level and you’ll know exactly what they’re looking for. Selling something to someone who already needs what you’re offering is a cinch. The [exciting] challenge for you is to figure out what they need, when they need it, and how you can adapt your offer to their needs.
So that’s great and all. What, exactly, should I do?
Anyone remember that old saying of “think outside the box to be more creative”? I’m telling you to get back in the box! Seriously. Crawl back into that tight space and start thinking like everyone else does just for a second here. If you’ve worked in advertising, you’ll already know that your main aim (aside from being innovative, exciting and new) is to make the viewer feel comfortable. And that’s it, that’s the big digital marketing secret that all social media experts have hacked and made their primary go-to consideration when brainstorming content for their target audience.
I’ve got them eating from the palm of my hand–now what?
You’ve got your audience’s attention; you want to close the deal. How do you go about making it happen? Provide enough information that they never have to search for it. Not providing the simple information that a reader needs to make a decision to try you out is a common mistake that I see on websites and ticketing pages. Conversion rates are often based less on information and more on user experience. UX (user experience) is one of the primary reasons viewers go for the deal, or don’t go for the deal. Concentrate on making your user experience as native to your audience as you can possibly get it.
So you’re saying being a social media marketing expert is all about socializing and relationship building?
Exactly! Get to know your audience on a personal level and you’ll know exactly what they’re looking for. Selling something to someone who already needs what you’re offering is a cinch. The [exciting] challenge for you is to figure out what they need, when they need it, and how you can adapt your offer to their needs.
Next action steps
- Posting frequently on social media (with high quality content, of course) can increase your engagement with your audience.
But, with all that posting, make certain that you are learning from your mistakes. Here are "Seven Suggestions to Reduce Mistakes In Your Online Content."
- If you are new to social media how do you know who to follow? How do you get the right people to follow you? And how do you get people to click on your links, share your content, and recommend you to their followers? Here are some tips on how to build relationships on social media and how your digital friends can make a big difference in reaching your goals.
- Are you interested in getting a fresh perspective on your social media, website, email newsletter, or other digital content? Explore working with Kendra one-on-one.
Please share your comments below. Have you had success creating engaging online content? What challenges you? And what inspires you?
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