From small typos to career-ending gaffes, there are certainly many opportunities for us to learn from digital communications mishaps. We aren't doomed to make the same errors over and over. And no, you don't have to read any clickbait articles telling you all things you are doing wrong. Instead, let's focus on the creative process and what we can do to learn from ourselves and from others.
Seven Suggestions to Reduce
Mistakes in Your Online Content:
- Reflect on new content before posting. Include editing and proofreading time in your content creation schedule, so you don't feel rushed to post low-quality content. Great tips for proofreading include reading out loud and putting the post material away for a while and coming back with a fresh pair of eyes.
- Invest in your writing, editing, grammar, and punctuation skills. There are lots of great resources for improving your writing. I recommend taking (any kind of) a writing class, purchasing a good business writing book, and reading articles about creating online content. I also recommend following Grammar Girl.
- Read. Follow other social media and blogs and sign-up to receive emails from others in your field. Take the time to find out who you should be following online and then regularly read their content with a discerning eye.
- Write. Write as much as you can. Practice makes perfect. That being said . . .
- Understand perfection is not an attainable goal. You can't know everything. There will be times when something you have created has an error and you wish you could travel back in time. You are human; don't despair! The good news is that there are now many ways to tweak digital content and keep your audience informed of changes to your content. Remember the quote from Amisha Patel above. Using your creativity while "doing damage control" can lead to innovation.
- Create reminders to help you stay on track. Write down your oops moments and take time to investigate what in your process led you down the wrong path. Did you forget to fact-check a source? Did you post from the wrong social media account? Whatever the problem is, write a reminder to check in later with yourself to see if you have learned from your mistake. And if not, why not?
- Ask for honest feedback from your colleagues, friends, and family. Your online writing and digital content aren't sent out into a vacuum. Request opinions from the people in your life about what you are posting. Be grateful to anyone taking the time to share with you, and seriously consider their suggestions.
We can learn from each other to communicate better.